Base Paving Case Study | Website Design & Development Project

An Overview of Base Paving

Base Paving is an established supplier of natural stone and porcelain products across the UK. With one of the largest hardscaping stock ranges in the country, the business supports both homeowners and trade customers with durable materials and practical installation guidance.

The objective was clear: rebuild the existing website into a scalable Magento platform that could support trade functionality, improve performance, and strengthen the overall buying experience — without exceeding budget or delaying launch timelines.

Our Contribution

We worked closely with Base Paving to modernise their digital presence while maintaining commercial practicality. Our role focused on structure, performance, and delivering measurable improvements rather than cosmetic changes.

Rebuilt the Platform on Magento 2

We redeveloped the website using Magento 2 Open Source to provide a stable, flexible foundation capable of supporting trade accounts, personalised pricing, and long-term scalability.

Implemented a Performance-Led Front-End

We deployed the Hyvä theme to improve front-end efficiency and align the platform with Google’s Core Web Vitals requirements. The result was a faster, cleaner, and more responsive user experience.

B2B Functionality & Payment Gateway

We integrated Aheadworks’ B2B extensions to support trade account logins, customised pricing, and structured account management tailored to trade customers. We integrated Stripe and Clearpay to provide secure, flexible payment options.

Technologies Used

The platform was built using a structured Magento stack with targeted integrations to support trade functionality and performance. Key Technologies used
Magento 2 Open Source and the Hyvä theme, along with Stripe, Aheadworks’ B2B plugin, and Provide Support’s live chat.

Magento 2 Open Source

Hyvä Theme

MySQL

Stripe

Key Project Features

The project combined performance optimisation, B2B-focused functionality, and practical UX improvements to support both retail and trade customers.

Magento 2 scalable architecture

Hyvä performance-led front-end

Trade account login with personalised pricing

Aheadworks B2B extension integration

Stripe integration with Apple Pay and Google Pay

Clearpay flexible payment option

Our Approach

The brief was not about overengineering the platform. The priority was to rebuild the website on a stable framework that supports trade operations, improves performance, and allows future growth without unnecessary complexity.

Requirements

Base Paving required a scalable Magento platform that enhanced B2B functionality and improved site performance. Key requirements included a Hyvä-based redesign to meet Core Web Vitals standards, structured trade account functionality with personalised pricing, backend improvements for operational efficiency, and integrated live chat to streamline customer support.

Solution

We proposed Magento 2 Open Source as a cost-effective and scalable foundation. The Hyvä theme was implemented to streamline front-end performance and meet Core Web Vitals benchmarks. We integrated Stripe for secure payment processing, including Apple Pay and Google Pay. Aheadworks’ B2B extension suite was deployed to support trade-specific features and personalised pricing. Clearpay was added to offer flexible payment options, while Provide Support live chat was implemented to improve real-time customer engagement. The build was structured to remain within budget while ensuring long-term commercial viability.

Results

We delivered a modernised, performance-focused Magento platform aligned with trade and retail customer needs. Site speed improved through Hyvä implementation, supporting stronger SEO visibility. The structured B2B functionality strengthened trade engagement, while flexible payment options enhanced the checkout experience. The updated platform contributed to increased customer interaction and a measurable rise in sample order placements, supporting continued business growth.

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