Crazy Price Beds Case Study | Online Store Development

An Overview of Crazy Price Beds

Crazy Price Beds was founded in 2005 with a simple idea: offer well-designed, comfortable beds at prices customers can realistically afford. Over the years, the company has built a strong online presence, selling thousands of bed frames and mattresses each year. Their range is developed with carefully selected manufacturers to ensure consistent product quality.

As the business expanded, the limitations of the existing Magento Open Source platform began to surface. Traffic and product demand were increasing, but the site architecture was not keeping pace with the growth of the business. Crazy Price Beds needed a platform capable of supporting higher volumes and providing the flexibility required for continued expansion.

Our Contribution

The project focused on migrating the existing Magento store to Adobe Commerce while refining parts of the user experience and improving overall platform stability.

Adobe Commerce Migration

We migrated the existing Magento 2 Open Source installation to Adobe Commerce. The move provided a more capable platform designed to support larger catalogues, higher traffic levels, and ongoing development. Adobe Commerce also introduced additional tools that support merchandising, personalisation, and content management.

Bug Resolution

During the migration process, our team reviewed the existing codebase and resolved several issues affecting performance and reliability. Addressing these problems during the upgrade ensured the new platform launched in a stable condition.

Product Page Improvements

Product pages were restructured to make browsing simpler and purchasing more direct. Layout adjustments improved product visibility and reduced unnecessary steps in the buying journey.

Technologies Used

The platform was migrated and expanded using Magento technologies alongside Adobe Commerce capabilities.

Adobe Commerce

Magento

Trustpilot integration

Key Project Features

The improvements focused on strengthening the platform and refining the shopping experience.

Migration from Magento Open Source to Adobe Commerce

Product page redesign

Adobe Page Builder implementation

Progressive Web App capabilities

Store page restructuring and categorisation

Trustpilot review integration

Our Approach

Crazy Price Beds required a platform that could support its pace of growth while delivering a reliable shopping experience for customers.

Requirements

The existing Magento Open Source platform was struggling to keep up with the scale of the business. As the catalogue and customer base expanded, the site required stronger infrastructure, better navigation, and improved product presentation. They also wanted a platform that allowed more flexibility in how content and products were managed.

Solution

After reviewing the platform and growth trajectory of the business, we recommended migrating the store to Adobe Commerce. The existing website was replicated within a development environment where the migration work was carried out. During this phase, we resolved existing technical issues, implemented Adobe Commerce features, and refined product page layouts.

Results

The migration to Adobe Commerce delivered a more stable and capable eCommerce platform for Crazy Price Beds. The upgraded infrastructure now supports higher demand while providing greater flexibility for managing products and content. Following the successful launch, the business continued working with us through a structured support arrangement.

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